![]() ![]() Manufactured bands were everywhere in the noughties, they came and went. We were watching a lot of MTV at the time and at one point we thought fuck it, let’s make an animated band. ![]() “Initially we thought we’d create a T-shirt company, which was a terrible idea. “We were sharing an apartment when (Damon) was having his first real break from Blur,” says Hewlett, from his home in France. Like all great ideas, it started with TV. The motley crew penned by the British artist – 2D, Murdoc, Noodle and Russel Hobbs – would go on to sell millions of records, and break them too. Lighting up TV and computer screens in the year 2000, the turn of the century amorphous act was a fully realised experiment from the get-go. – Hewlett is responsible for the chameleonic cartoon band Gorillaz. Together with musician Damon Albarn – and later, Remi Kabaka Jr. “We’re called the world’s most successful virtual act, but really, we’re the only virtual act,” laughs Jamie Hewlett. Jamie Hewlett – the artist behind Gorillaz ![]()
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June 2023
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